Palm Coast Technologies, L.L.C.

Latest Top (5) News

What Should I Look for in a Sales Consulting Company?
The idea of engaging a sales consulting firm seems often to evoke an emotional reaction from business leaders. Some Sales VPs can fondly remember multiple success stories with sales consultants while others think of sales consultants as downright quacks. If you search for sales consultants on the Web, your search will return the names of thousands of experts–both individuals and companies. What should the savvy shopper be looking for? How can I become a savvy shopper? First, be open to the idea that your sales productivity problem may have its origins in a different area More…

Fri, 22 Feb 2013 01:06:20 +0000

The Power of Snail Mail
Getting carried away with technology. The mail pick up was very late a few days ago and my assistant had left for the day. I had this one letter I had been working on far too long and I wanted it to go out. When I saw the mail carrier coming down the hall, I rushed to the postage meter that suddenly looked like a console on the bridge in Star Trek. I took a deep breath, slid the envelope in, and – cha ching – postage applied. I stood admiring the American flag that More…

Tue, 05 Feb 2013 01:08:22 +0000

Is There a Time Not to Use Social Media?
Not too long ago, I found myself in the office of the CEO of a mid-cap software company after the senior team had reviewed the marketing program we had spent months in assembling. He told me that the leadership team liked our approach and recommendations, but that they were looking forward to reading about our proposal for their social media strategy.  “Steve, are you aware that the social media section is missing from the document you distributed?  How soon can we get a copy of the missing section?” the CEO asked dryly. Social media strategy? More…

Fri, 18 Jan 2013 17:40:38 +0000

Cold Calling is Not Only Alive and Well-It Should be Considered Sales 3.0
I have been in B2B technology sales and marketing for over 20 years and in executive management for 15 years. With a great deal of amusement, I read many articles, blogs, posts and comments in discussion groups about the futility of cold calling in our digital age. Really? When I discuss proposed strategies and tactics with sales and marketing teams, I always ask one simple question.  What do you do when you receive that kind of email, see that kind of ad, get invited to such and such kind of Webinar, etc.?  How do you More…

Fri, 11 Jan 2013 16:17:47 +0000

Marketing SaaS-Every New Customer Costs you Money, but you do Really Make it up on Volume
The demand for SaaS continues to grow – from a 2012 worldwide market estimated at over $80 billion, leading analyst firms project that SaaS will continue to grow at nearly 19% per year on a compounded basis through 2015. The Benefits of SaaS/Cloud Computing: The primary benefit of Software as a Service is reduced cost for everyone involved.  Software vendors do not have to spend thousands of hours supporting users over the phone.  They simply maintain and repair a single central copy of the product for use online.  Conversely, customers don’t have to contend with More…

Sun, 06 Jan 2013 01:31:59 +0000